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Drive Your Business with Management and Certainty by Peter H. Antoniou

Drive Your Business with Management and Certainty by Peter H. Antoniou

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Peter H. Antoniou
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Drive Your Business with Management and Certainty

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Book review

One of our clients wanted to talk about how to succeed in his business. The inquiry came because he wanted to find out how to move to the next level; how he can move forward as a business. Most of all, he was worried about all the uncertainty and complexity in the market and how he can put all of these concerns into perspective. Since he was in manufacturing, we knew that he would relate to things better by illustrating the process like some kind of mechanical apparatus. So, we picked up the car as a conceptual illustrative tool of business reality for ease of understanding and concept presentation. This sort of arbitrary selection of the analogy of using an automobile as an example, can not be used as a generalization. However, it is ‘useful’ in catching the key concepts and factors which we need to make use in the actual business reality. We use the components of a car as the metaphor to illustrate the relationships that exist in a business and how to make sense of things which seemingly do not have any relations to each other. All parts are interrelated and play a significant role in the functionality of a car and how it works. In the same way, every component of a business, organization and/or enterprise, is designed and operating in a highly complex interrelated setting. Of course, one can do without some parts, while another might have a strip down version or a supped up one, while others can tolerate some inefficiencies or little scratches on the ‘bumper’. In addition, there a lot more that needs to be taken into consideration; the driver, the type of car, the condition of the road, etc., but all of these are part of the discussion and exploration of the concepts. All lead into trying to make sense out of concepts, which are related, but yet independent and to bring some certainty into uncertain conditions and circumstances. This book is part of a series whereby each book focuses on one component of a car, or a component of a business. While this book alludes to the other components, this book of the series goes much deeper in the strategy and operations of an organization; the engine part. In the meantime, it highlights the rest of the car or business areas. We wanted to make this book series easy to read and to relate, in order to catch the attention of all those who need to put things into perspective and connect all elements of strategy and business together; to go from simple to more complex in an easy presentation way. This book is intended for all those who are interested in the topic area of strategy and business. We are trying to make uncertain things certain, and complex ones less threatening. By no means the topics are not important or impactful. On the contrary, they are significant, complex, interdependent but manageable.

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